If you don’t feel us *hugging* you through the computer right now, it’s because we’re not. We’re more the do-ers of the world than the huggers. Plus, we prefer secret handshakes and the all-knowing nod that says “we’re on the same page” instead. So, imagine getting that exact nod from us at this very moment because, quite literally friend, we are on the same page. And, we’re glad you’re here and want to talk seriously about the visibility your business not only needs, but deserves. We like to get right down to business and cut through the bullsh-t. If you’re looking for more of that in your life and in your business, you’re in the right place.
Do you feel like PR is only for big, elite corporate players like Under Armour, Coca-Cola or Nike?
Do you feel like you’ve hit a wall when it comes to targeting, pitching and securing visibility opportunities for your business?
You know your business NEEDS visibility, but can’t seem to figure out how to access journalists, podcast hosts, or online magazines; or what you would even say if you could?
Have you read a million blog posts, webinars, tutorials and freebies about doing your own PR, only to leave you WAY more confused and unsure where to start?
For most people, getting on the front page of the paper or mentioned in the New York Times or Wall Street Journal is something they only dream about. But we know first‐hand how to get media buzz and meaningful visibility for a small business in a highly‐competitive industry or space (including that competitive online space we all can’t seem to get enough of).
We’ve helped dozens of businesses in all shapes and sizes create meaningful, widespread, authentic reputations, but what we realized is that the people we love working with most ‐‐ the solopreneurs just starting out and itching to get their idea off the ground ‐‐ weren’t the people that could afford custom PR packages or tons of agency‐style billable hours. They needed something more accessible and more credible. We created an educational experience for business owners that gave them the confidence they needed to do their own PR, make every pitch count and do it at a cost they could afford. With that, we also continued offering traditional office hours for businesses who want an extra leg of personalized support.
We’re tired of hearing about our fellow creatives being ripped off by unfulfilled ecourses or hack consultations they paid their hard‐earned business dollars on. It’s time professionals stepped in and offered the online learning and support systems entrepreneurs need, with the credibility and authenticity to back it all up.
(we like to call this viz for your biz)
The Press Market team is a boutique PR and marketing powerhouse lovingly referred to by clients as the “swiss-army knife” of reputation and visibility strategy and implementation. In short, we help businesses share who they are and what they do by getting them featured in media and in front of their people.
The award-winning team is a PR juggernaut offering many entrepreneurs and small businesses, both online and bricks & mortar, the tools, resources and services necessary for impactful and compelling PR campaigns that influence action. Our team consists of two seasoned PR and marketing professionals (we’re moms, too) with multifaceted journalism, agency, nonprofit and corporate backgrounds to support cunning PR craftwork and dexterity (yes, we’re that good). We don’t do mass BCC. We don’t do mail merges or spray releases. All of our work is done by one-on-one communication with journalists who we’ve built real relationships with over the years.
We’re in the business of promoting your business, and business is good.
We build visibility strategies using PR + marketing that move businesses from “just getting by” to getting in front of their people and influencing perceptions to drive the bottom line. We’re passionate about landing great press for our clients, but our work really focuses on helping our clients build relationships with their audiences (influencers, the media and potential customers) through PR to inspire action. When we’ve been part of a campaign, trust us, you’ll know it.
Mission: To make effective PR accessible to all businesses
Designing, teaching and inspiring compelling PR strategies for passionate entrepreneurs allows us to give back and enable other business owners to create something of their own when they need or want to. We aim to make PR accessible to every business owner; not just those entrepreneurs or startups who can afford it, but those who have built an empire and have the guts to put it on a national stage (no holding back and no excuses).
By providing entrepreneurs the resources they need to pitch smartly, strategically and resourcefully, we set them up for PR success with and without us. Our clients know how to DIY their own PR, but also work with us as a team to get the best results, even on a time crunch.
If you read our Deskside Guide to Hiring Real Deal PR + Marketing Pros, you know we believe in some traditional marketing strategies we’ve seen work, like grassroots (rubbing actual elbows with your people; getting boots on the ground), events (hosting and attending events with your audience), thought leadership (positioning yourself as the expert in your industry) and others.
We also know that some of the biggest and most impressive startups in the world (Facebook, Twitter, Mint.com, Evernote, Hotmail) were all built by specifically ignoring traditional marketing strategies and implementing a growth hacker approach and mentality. They threw out the old marketing playbook where outdoor billboards, television campaigns and Super Bowl commercials ruled the bank. They innovated with next-to-nothing resources and built empires.
Whether you’re old school or new, marketing has always been about identifying your target audience, learning where they are and getting in front of them. That’s why we took the best of both worlds and gave life to our signature Blended PR Method based on strategy, big-picture thinking and new ideas, rather than guesses, gambles or gut instinct.
Our signature Blended PR Method teaches and empowers our clients to create their own visibility in a world already saturated with information and misinformation. We’re interested not only in hard-set goals, but also legitimate real-world results (you know, the kind that actually move your business forward, bolster that sales effort or blow out those launches).
Get to know us next and let’s talk shop about how to get your business the visibility it deserves through our Blended PR Approach, or get access to our private Pitches + Pros Facebook Group by signing up for our PRO-MAIL just for PROS like you.
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