Everywhere we look, we’re seeing memes that summarize 2016 only as the worst, hardest year in recent memory.
Our favorite vignette summarizing the disaster that was 2016 has to be of Chris Farley falling down the dirt side of a small mountain, feet flipping over head time and time again until he grasped a small plant root allowing him to stop tumbling momentarily and catch a brief breath before the root broke only to send him flying down the hill again.
And he survived.
If that doesn’t sum up what 2016 was like, we’re not sure what does.
It knocked us down.
It rocked our world.
It threw dirt in our face.
And then at the end of it all, it let us stand up, dust off our jeans, and look up at the huge, rocky dirt hill we just fell down with shock and awe for both how far we came and how much it hurt, while at the same time being amazed that the journey even existed, horrors aside.
The past 12 months definitely had some highlights. We officially launched The Press Market to the online world and beyond. We took on more clients. We wrote and contributed some fun pieces. We shared our Deskside Guide ebook with you all about how to hire a real-deal PR or marketing professional (or really, anyone). We gained close to 200 followers on Instagram after launching from scratch with none (thank you, guys!). We earned more than $224,000 in press for a client in less than three months (holy hyper PR drive, Batman!). We got you an epic Christmas present to keep your business relevant throughout 2017.
But in the basketball game of entrepreneur life, 2016 was what we like to call a “rebuilding year.” Technically, a “rebuilding year” means the team purposefully prepares its younger players to step up and be leaders, while you anticipate the loss of older veterans. But you’re definitely expected to be in the bottom five of your league during this process. You’re not going to be winning any championships in your rebuilding year, and everyone knows it. But when you’re getting your team ready for battle, you take time to bulk up and equip for what’s to come. That was 2016 for The Press Market.
But, like the true athletes we are, we love the game. We love the competition, pushing through the pain and the thrill of taking the field. That’s why, for us, winning isn’t everything. Yes, it’s awesome – it’s certainly something- but it’s not everything. When a true athlete plays the game, she plays to challenge herself, improve and compete doing something she loves. We’re glad to be in the game and can’t wait to charge 2017 like nobody’s business.
Are you with us?