We once attended this corporate training to learn how to use Microsoft Office OneNote, a MS Office note-taking app. The OneNote app is completely free to install on desktop and lets you format notes any way you wish in an intuitive digital notebook interface. It’s kind of like the best freaking spiral notebook you’ve ever seen in your life because it comes with colored tabs, pages, sections, note hierarchy, masterlists, checklists, multimedia and just about a million other really cool ways to take and keep notes, timelines and deadlines. We loved it so much as marketing professionals, we started to take it home and organize our personal lives – all within OneNote.
That’s what happens with you find a good tool. You just want to use it, take it and see it everywhere you go.
When you’re on a DIY PR track, it usually means juggling a lot of balls in the air at once and taking on many business tasks simultaneously (that means if you have about 50 different Internet tabs open in one browser, you’re probably doing it right). Because in addition to developing all your juicy content, sharing it with the masses via social media streams and facebook group threads, and trying to also organize and activate other tactics within your marketing plan (because this is not a one-and-done activity), you’re still charged with pursuing PR opportunities that gain you visibility and credibility in your marketplace. You’re still charged with developing your company’s messaging that sticks with both consumers and journalists. You’re still responsible for managing your brand identity and keeping that consistent, too. You still have to be on top of all the other stuff, too, like sales, finances, copywriting and web development! It’s a lot. Especially if you’re not using OneNote.
Throw in a couple of kids and a hungry hockey-playing husband (maybe that’s just me?), and you’re in overwhelm. Thankfully, we have all the tools to be successful, even when we’re juggling it all. We just have to put them to work. We have to use them. Putting systems in place that save you time and help you work better, not harder, can help you get a jump on the hustle. We’ve put a list together of 24 no-BS tools we use as PR specialists when working with our own clients. And OneNote isn’t even on there (it’s just an extra pro tip!).
Today, we’re sharing not only the tools we use, but how we use them when we’re activating PR programs and campaigns on behalf of our clients in the real world! We also break them out into SIX different PR specialties starting with media tracking. We’ve put the whole list in one place for you, right here:
GET YOUR 2017 BUSINESS PLANNING IN GEAR WITH OUR 2017 PR CALENDAR!
We put all your traditional dates, hashtag holidays, national events, anticipated trending moments and our personal pitching field notes in one place to keep your brand relevant and newsjacking all year long.
Knowing these dates + peak pitching times can give your business a PR advantage in 2017. We put everything you need to know in one calendar so you can uplevel your PR in the New Year.